Nowadays, online sales have become the trend of the times, especially in the fields of electronics and clothing. The share of online marketing has become more and more important, but in the traditional hardware and electronic tool industry, due to the quality of employees, corporate costs and The limitation of after-sales factors has been difficult in the field of online marketing, and its market share is far lower than other industries. So, how can the hardware and electronic tool industry practitioners do a good job in online marketing? The author started to contact the hardware and electromechanical tools industry in 2005, and engaged in network marketing in Zhejiang Yongkang and Shanghai for many years, so many of my friends asked me how to do a good job in network marketing. In fact, I think that network marketing is as simple as two points: Network marketing, to put it plainly, is to let your precise customers find you quickly and easily, and establish contact with you. Many people think that this is the way to fill in the company's contact information online: telephone, fax, mobile phone, email, etc. It is not.
For a simple example, many companies hope that customers can find themselves on the Internet, all spend heavily on making their own corporate website or publish information on various BBS, blogs, and B2B/B2C websites. The result is not very effective. Because everyone used the wrong method, the result was less effective.
The fact that companies release business information is not as good as it is because the company is pursuing value. If it pays too much and returns little, the investment is a failure. Therefore, before releasing information, it is very accurate Necessary, in the case of the hardware and electromechanical tools industry, it is best to publish corporate information on the corresponding e-commerce websites.
Others, such as the hardware and electronic tools industry association portals or hardware mall portals of various manufacturers, and industrial websites such as: valve nets, building materials nets, valve nets, mechanical mould nets, auto parts nets, abrasive nets and so on. In terms of speed and convenience, first of all, businesses should take their own products into beautiful pictures that are consistent with product descriptions. It is best to attach information such as business licenses, organization code certificates, etc. Product name, model number, etc. Second, after the release of product information, we must continue to take the re-release. Because after you release the product, your peers are constantly releasing products, then your information will always be pushed back, and excellent network marketing staff will generally insist on publishing 20 to 30 different companies on each B2B site. Information, and persevere to these websites every day, retransmit 20 to 30 pieces of information in each station once (except weekends).
In addition, you can also set up signatures, add links, publish some pictures, exchange more information, and improve shops from time to time.
